ARM

Wave goodbye to royal reign

A low budget PR led campaign aimed at reigniting the conversation about an Australian Head of State, by getting the Australian Republican Movement an unfair share of voice during King Charles’ Royal visit in 2024. Knowing that Aussies engage more with cultural movements than political ones, we reframed the event as a highly anticipated aging rock band’s farewell tour, complete with video promo, rock band t-shirts and other merch. Our approach didn’t just get the client on every news outlet here but also across Asia, Europe and the USA with our key visual becoming the poster child for debate about the future of the monarchy.