Electric Escape Vehicles

Taking the dream of a new player in the eBike market and bringing it to life? Yeah we did that. From naming, design, branding, influencing manufacturing details and merch we helped build a new sub category, proposition and brand from the ground up. It became clear during the process that we had a bigger proposition on our hands and a chance to create a new way to think about electric mobility beyond bikes. We positioned Flight Risk as EEVs (Electric Escape Vehicles) and now the brand is branching out ambitiously from roads to water and ultimately to air. A risk? We don’t think so.