Bring your phone game

We were tasked by Fone King to evolve the brand for its next chapter of growth. From a mobile repairs company to a lifestyle technology retailer. We operated like an extension of their team to create a new brand strategy, a bold logo mark ‘FK’ and a fresh brand platform ‘Bring Your Fone Game’.

It’s a rebrand and platform that challenges Australian’s to keep their finger on the pulse in order to get the most out of their tech. Importantly it’s also a platform the team can roll out internally across every touchpoint, from team uniforms to content and brand activations.