Ausify Your Algo

To launch the Ausify platform we turned our attention to algorithms and the big data that puts Aussie artists at a disadvantage when it comes to discovery. The fact that less than ten percent of music played or served to Australian is by local acts is a statistic that doesn’t lie. As Ben Lee puts it in our Algorithmia film “..this machine is obviously rigged.” So we created a campaign to appeal to the anti-establishment nature of Aussies to get them to Search, Listen & Defy the average. To un-basic their feeds and help unclog the arteries of our airwaves with music that’s uniquely ours, music that hits different.
Fronted by Thelma Plum, Keli Holiday and a host of established and up and coming artists, Ausify Your Algo is an entertaining ride through the A-Zs of Aussie music with the call to all to Search. Listen. Defy. Because the more people seek out local artists the more they can change the shape of their algorithms to favour the Aussie music scene.

ausify.com.au

Built and designed by ED.Studios under Bureau consultation the website acts as a hub for the campaign allowing anyone to discover the letter of the day during Aus Music Months and create daily playlists, access artist content and merch, find gigs in your local area, and discover more about the impact of Ausifying their algorithms.