Matesong

This is a standout moment from our time at M&C Saatchi. It was the work we took to the pitch although it went through many twists and turns before it became the beautiful, cheeky butterfly it is. Starring Kylie Minogue and a host of Australian stars who invite the Brits to escape the Brexit nonsense and come to Australia, the antidote to their woes. The campaign broke as a three minute piece directly before The Queen’s Christmas speech. It was a media moment that caught 16 million brits off-guard and gave them a reason to smile, perhaps for the jokes but certainly for the heartfelt way we delivered an invitation for every one of them to come and say g’day. This was as close to a super bowl moment as you can get with the media here and there lapping it up.