Hand-stretched? Fuhgeddaboutit!

We tasted this pizza in its development stage. Not once. Not twice. We ain’t going to tell you how many times. But what was clear to us was that you’d break your own door down to get a slice. It’s also a big, big pizza so we had to go huge with an over the top, American style film that hero’d crave-ability and the slice with some extreme physical comedy. And the chilli on top? We got to launch the New Yorker work on Netflix and in comms that surrounded the NFL season kick-off. Below you’ll see some tease work and the delicious OOH we created to get mouths watering. What’s not to love Einstein?

The campaign officially launched with a tease of the date the New Yorker was dropping in OOH, Radio and during the telecast of the LA v SF NFL kick-off game on Netflix.