Music Australia
Ausify Your Algo To launch the Ausify platform we turned our attention to algorithms and the big data that puts Aussie artists at a disadvantage when it comes to discovery. The fact that less than ten percent of music played or served to Australian is by local acts is a statistic that doesn’t lie. As […]
Nude by Nature
Detox Your Vanity Launching the clean credentials of Nude By Nature into the US market? Right in our wheelhouse. After developing the new global positioning, brand identity and platform for NBN – Nothing Cleaner Than Nude – we were tasked with bringing the brand to life in socials using the charismatic talents of Nicole Richie. […]
Ferro – grad
Sleepy Moody To launch the Energy Ferro-After platform for Ferro-grad iron supplements we created a modern day fairytale for Ferro-grad in a category that traditionally shies away from storytelling in favour of very functional, uninspiring messaging. The film was brought to life with a renown Disney animator and hand drawn frame by frame to bring […]
Amber Electric
Revolting New player in the energy market Amber Electric tasked us to help them make a splash in South Australia. For a company that has built a model that breaks the monopoly of the big energy cartels the concept of putting consumers that had revolted against old energy on a pedestal made for a campaign […]
Flight Risk
Electric Escape Vehicles Taking the dream of a new player in the eBike market and bringing it to life? Yeah we did that. From naming, design, branding, influencing manufacturing details and merch we helped build a new sub category, proposition and brand from the ground up. It became clear during the process that we had […]
ARM
Wave goodbye to royal reign A low budget PR led campaign aimed at reigniting the conversation about an Australian Head of State, by getting the Australian Republican Movement an unfair share of voice during King Charles’ Royal visit in 2024. Knowing that Aussies engage more with cultural movements than political ones, we reframed the event […]
Hawke’s Brewing
A good honest summer beer campaign It’s always a joy to work on beer brands. Our friends at Hawke’s Brewing tapped us in to write their Christmas and summer outdoor campaigns under their brand platform Good Honest Beer. We leant heavily into the nostalgia surrounding the summer break and the rituals that truly define the […]
Fone King
Bring your fone game We were tasked by Fone King to evolve the brand for its next chapter of growth. From a mobile repairs company to a lifestyle technology retailer. We operated like an extension of their team to create a new brand strategy, a bold logo mark ‘FK’ and a fresh brand platform ‘Bring […]
Tourism Australia
Matesong This is a standout moment from our time at M&C Saatchi. It was the work we took to the pitch although it went through many twists and turns before it became the beautiful, cheeky butterfly it is. Starring Kylie Minogue and a host of Australian stars who invite the Brits to escape the Brexit […]
Dairy Farmers
Start with Oomph This was a pitch and launch campaign we undertook for The Royals. Working in the trenches with them to cut through the beige (or should we say cream) of the category with a brief to disrupt. We won the pitch without taking the usually wholesome approach, opting instead to think about what […]